WISMO: What it means and how to reduce it?6 min read

You’ve done all the hard work – attracting netizens to take a look at your website, encouraging them to add products to their cart by providing value, getting them to take a step further to make a purchase decision, and hit the checkout button.

This person who entered your eCommerce store as a stranger is now a valued customer who’s amped up to try your product.

Another day, another satisfied customer? 

Well, it’s not that simple. 

The customer journey consists of two major stages – namely, the pre-purchase stage that we just talked about and the all-important post-purchase stage.