Order tracking that knows what each shopper needs to hear.
Powered by Ellis AI, the intelligence that spots delays before shoppers do, tells every shopper exactly what they need to know, and turns each update into a reason to buy again.
How we treat order tracking differently
Meet Ellis AI
Delivery intelligence, not one-size updates
With 120+ decisions per parcel, a high-intent shopper gets a faster delivery option, and a delayed first-timer gets an apology and a coupon.
Every delivery becomes a reason to buy again
On-track orders show products picked for each shopper. Delayed ones get care instead of promos. Either way, shoppers come back and buy again.
It doesn’t stop at tracking, it handles what’s next
A wrong size becomes an exchange. A damaged parcel becomes a claim and a replacement. Whatever the shopper needs next, Ellis AI sets it in motion.
The measurable difference our order tracking platform
makes, once it’s live
$307K
support costs saved with delay alerts
When we launched a detailed tracking page with LateShipment.com, traffic to it rose 142%, and WISMO inquiries dropped 37%. That was a huge win.
ATCRAutonomous task completion rate on delivery issues, handled by AI
Fewer WISMO tickets, from proactive delay alerts
Checkout conversion, from dynamic delivery dates
Repeat revenue, from tracking page recommendations and promos
Seven ways Order Tracking looks after every order
Ellis AI looks at the full picture of each order first, then decides what happens next.
Make every update worth their attention
Context-Aware Notifications
Reads delay risk, shopper history and sentiment to decide whether, when and what to send.
Milestone Updates
Picks from 13 shipping triggers and 8 exception triggers, and tailors each update to the shopper.
Multi-Channel Messaging
Chooses email, SMS, WhatsApp or in-app per shopper, with no duplicate or conflicting sends.
Localized Messages
Adapts language, date formats and brand voice by region, so every update reads naturally.
Order Tracking Widget
Lets shoppers look up any order’s status and arrival date on your site, without contacting support.
Notification Suppression
Holds back updates that change nothing, so shoppers only hear what matters.
Catch the delay before your customer does
Risk Detection
Rates each delay’s risk from scans, weather and shopper history, then watches, reassures or escalates.
Delay Prediction
Predicts the chance of missing the promised date the moment a milestone slips.
Fulfillment Delays
Flags orders running late in the warehouse, before the carrier has even picked them up.
Exception Alerts
Alerts the shopper and your team the moment an issue is real, before anyone asks.
Disruption Awareness
Factors in weather, holidays, strikes and customs, so one late scan isn’t a false alarm.
Resolution Guidance
Routes each exception to guidance, support, a claim or a coupon, within your policy.
A tracking page that changes with every order
Adaptive Tracking Page
Reads shipment health and shopper intent to decide if each visit shows offers, reassurance or help.
On-Brand Tracking Page
Uses a no-code page builder to apply your domain, fonts, colors and voice, so tracking feels native.
Reassurance Mode
Swaps promotions for explanations, FAQs and support the moment a delivery runs into trouble.
Product Recommendations
Selects complementary products from ordered items, browsing, cart behavior and past purchases.
Localized Pages
Shows each shopper the page in their language, date format and regional conventions.
A tracking page built for your store, in one click
One-Click Design
Ellis AI reads your store and builds an on-brand tracking page in one click, ready to review.
Store Analysis
Picks up your colors, fonts and layout first, so the page looks like the rest of your store.
Safe Page Switch
New designs are prepared in the background, and your live page stays up until you switch.
Feature Controls
Turn each Ellis AI feature on or off, and see exactly what shoppers get when one is off.
Shopper Previews
Preview every feature in real shopper situations, from a late parcel to a worried buyer.
Page Quality Guard
Balances columns, hides empty cards and broken images, and fixes text that is hard to read.
Everything shoppers need, in one place
Self-Service Actions
Decides which actions each order needs now, from address changes to redirects, and hides the rest.
Delivery Timeline
Turns raw carrier scans into plain-language milestones anyone can follow.
Multi-Carrier & Split Shipments
One view across 1,200+ carriers, with each package in a split order showing in its own tab.
Cross-Border Tracking
Explains customs stages and handoffs, so international shoppers know where things stand.
Returns & Claims Access
Get support, start a return or file a loss or damage claim, right from the tracking page.
Post-Delivery Engagement
Captures delivery feedback, then triggers reviews, referrals, reorders or loyalty offers.
Your support team, briefed before the shopper writes in
Predictive Support Cases
Spots orders likely to become tickets and opens a case before the shopper writes in.
Shipment Summary
Briefs support agents on history, likely cause and the next step, so no one starts cold.
Case Prioritization
Moves severe delays, repeat failures and frustrated shoppers to the top of the queue.
Recovery Recommendations
Recommends apologies, credits, replacements or refunds that fit the delay and your approvals.
Helpdesk Integration
Sends incident alerts with shipment context into tools like Gorgias and Zendesk, where agents work.
See which delivery moments win or lose customers
Improvement Recommendations
Spots slow lanes, weak messages and missed sales, then recommends fixes that lift CSAT and revenue.
Delivery Performance
Compares on-time rate, lane reliability and exceptions across carriers, regions and services.
Revenue Attribution
Connects repeat purchases to the recommendations and offers that drove them.
Message Performance
Compares timing, engagement and support demand, so every update earns its place.
Delivery Feedback
Captures delivery satisfaction against each order, linking CSAT to what happened.
Continuous Improvement
Feeds every outcome back to Ellis AI, so the next decision is sharper than the last.
Built to work together with Order Tracking
Shipping Labels, Returns and Exchanges, and Parcel Audit use the same order data as Order Tracking, so nothing falls through the cracks.
Returns and Exchanges
Returns management with exchanges and store credits.
Plugs into 1,200+ carriers and the tools you use
Order Tracking pulls data from your store, carriers, helpdesk and marketing tools. No rebuild needed.
24×7 support
Round-the-clock support and a dedicated account manager who knows your setup inside out.
Custom integrations
Need a connection we don’t have yet? We build custom integrations for you, at no cost.
Data security
GDPR-compliant data handling and SSL encryption keep shopper and order data protected.
Agent governance
You set the policies, limits and approvals. Ellis AI acts within them and flags the rest.
Frequently Asked Questions
