How Curiada streamlined fulfillment operations with shipment visibility

Curiada, operating in the liquor retail industry, faced significant challenges due to fragmented and inconsistent fulfillment operations. The complexity arose from working with multiple retail partners, each using different carriers, processes, and technologies, which led to inaccuracy in the order status notifications communicated to customers. This resulted in post-purchase confusion and frustration, significantly impacting customer satisfaction.

Curiada faced challenges with some retailers not shipping products on time, which led to increased fulfillment times and delays in delivering products to customers. This inconsistency negatively impacted reliability. Compounding this issue was the limited visibility into critical fulfillment data due to siloed order management systems used by Curiada and its retail partners. The lack of cohesive shipment data and integrations made it difficult for Curiada to track essential details, optimize their fulfillment network, and manage customer expectations effectively.