We live in an experience economy. Experience is everything.
Consumers own brand perception. And experience drives how consumers perceive a brand.
Be it their journey to the checkout phase or their post-purchase, last-mile delivery phase, it is imperative that you provide customers with an experience that builds trust, is delightful, and creates a positive brand perception.
With companies like Amazon, Walmart, and eBay rewriting the eCommerce playbook from a “delivery speed” and “customer experience” standpoint, your brand needs to e