Why Do Packages Get Damaged in the First Place?
The packages you dearly send to your customers can get damaged for various reasons such as
- Mishandling at the sorting facility – sorting your fragile package under other heavier packages
- Wrong packaging – Haphazard packaging using cheap packing material for cutting costs
- Damaged in-transit – Bad weather or road conditions too can weaken your packaging and damage the contents within.
What Happens When Your Customer Receives Packages That Are Damaged?
Here’s a short but not so sweet description of what would happen if such an event occurs:
- Even if the order reaches on time with all its contents, when the customer finds it damaged there are still chances of them getting frustrated
- It doesn’t matter if the carrier has caused the damage, the customer holds YOU responsible for damaged packages and decides not to shop with you
- To make matters worse, they also tend to take the issue to social media and tarnish your reputation, demotivating others from shopping with you as well.
Is that distress I see in your face? There’s no need to worry…
Before you start to panic over what can be done, we’ll just spoil the ending for you.
Yes, just like late deliveries, lost packages, or even package theft – issues that arise from damaged packages can also be resolved and you can turn your frustrated customer into a happy one that shops with you again.
Stay tuned to learn how you can effectively handle damaged packages, so that you recover your lost dollars and your customers are no longer frustrated – that’s two birds with one stone.
How to Handle Damaged Packages
By making use of the right packaging material and technique you can reduce damage to an extent but despite all that, a package gets damaged and your customer informs you of it – What’s next?
- First things first – Acknowledge your mistake even if you had nothing to do with it. The last thing your customer wants is you staying mum over the issue or a blame game between you and the carrier. Therefore, take this as an opportunity to communicate with your customer at the earliest and apologize. This makes sure that their frustration is mitigated to an extent.
- Secondly – Ensure a fast resolution. Assure the customer that the issue will be resolved based on their requirement ASAP. This further elevates their satisfaction levels.
- Last but not least – Make sure they receive a compensation offer to make it worth their while. This is kind of a bonus, pro-tip. But works to your advantage when it comes to changing your customer from a frustrated one to a happy one.
Also, you need to watch out for fraudulent claims made by certain customers over damaged packages. They might have damaged it themselves or simply fake damage for personal gain.
In such cases, you can follow the footsteps of other retailers who require proof of damage or cross-verify with the shipping carrier for a seamless issue resolution.
While acknowledging and providing a resolution works to your advantage to an extent, there are still certain hurdles you need to watch out for while handling damaged packages.
Handling damaged packages is an expensive process
Faux or not, either way, handling damaged package queries are expensive.
- If the customer’s frustration doesn’t seem to reduce and they stop shopping with you – you have to spend on customer acquisition costs
- If you’re looking to reduce their frustration, you’ve to spend on refunds, product returns, sending out replacements, providing special offers,