Digital Marketing (PPC Specialist)

Chennai   |   Full time

The PPC Specialist will manage global customer acquisition programs across digital marketing channels to drive growth. The ideal candidate is a data-driven performance marketer with a strong base of SEO and paid search (SEM) experience, besides a solid working knowledge of digital channels from a paid social advertising and display advertising standpoint. With a strong command over content creation (Ad copy, Landing Pages & Email), in this role, the candidate will collaborate with cross-functional stakeholders from design, product, engineering and demand generation teams to launch integrated digital campaigns, drive continuous optimization, and attain monthly, quarterly, and annual KPIs.

What You’ll Do:

  • Develop, launch, and optimize ROI-driven advertising campaigns across the digital landscape including paid search, paid social, display, mobile and other online marketing channels
  • Drive continuous optimization with content development, localize and test ad copies, banners, content, and landing pages.
  • Leverage campaign and sales metrics from native advertising platforms such as Google Ads as well as internal data warehouse tools to analyze performance and optimize programs
  • Produce reports outlining results and recommend opportunities for improvement
  • Recommend and define digital advertising campaign strategies, tactics, and test plans to achieve business objectives
  • Help implement and trouble-shoot marketing technologies, including advertising pixels, tags, audience segments, and website analytics.

What you’ll need:

  • Bachelor’s degree required
  • 2+ years’ experience in digital advertising
  • Minimum 1 years’ experience managing PPC campaigns across Google, LI, Facebook & Twitter

Preferred Qualifications:

  • Exceptional analytical and problem-solving skills
  • Powerful written and verbal communication skills
  • Experience managing digital advertising budgets
  • Familiarity with: Google Analytics, AdRoll, Facebook Ads, Google Tag Manager, LinkedIn Advertising
  • SEO experience
  • Experience marketing B2B and/or SaaS products

What you’ll love about us:

  • Dress: Wear anything you like to the office – and be as comfortable at work as you are in your own living room.
  • Flexibility : Pick a time that fits you best. Feel free to skip the morning commute.
  • Food: Hungry? We’ve a well- stocked kitchen
  • Location: In the center of many IT hubs, get here quickly thanks to our highly accessible location.

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