Nola Skinsentials – A skincare brand that went from a humble beginning to 200k+ community9 min read

If two things could define the last two years other than the pandemic, it is the rise of TikTok marketing and conscious consumption of skincare products. 

Jane Ormon, a young entrepreneur has taken advantage of both and has built a rapidly growing skincare brand that has grown beyond double its production value in the past year alone. She and her fiance have put in their educational background, personal experiences, and love to create a community to create Nola Skinsentials. 

We sat down with Jane herself to know the secret behind the exponential growth of Nola Skinsentials, and their secret to building a loyal customer base turned community. Here’s what Jane had to say about it.

Could tell us a little bit about yourself and your role in the company.

Yeah, so my name is Jane. I am the CEO of Nola Skinsentials. I pretty much handle the entire team. Anything that’s associated with admin, marketing, and customer service, I have my hands on all of that.

We love talking to leaders who are very hands-on with their business as that's where we get the most lessons from. Tell us a little more about Nola Skinsentials, where the idea came from, and how the business has developed from there?

Nola is where my fiance and I, who’s also my business partner, met at a seafood cafe when we were vacationing. We eventually became friends and later started dating. He’s a cosmetic chemist, I was going to school for pre-med. That’s how we got to the idea to start a skincare business with both of us as partners.

That's a really cool story! One thing we noticed about your brand is that you have created a skincare plan that is focused on melanin-rich skin tones. Could you tell us about that and how you pick that particular category? I'm assuming there's a personal connection with that.

Yeah, definitely. Back when I was a college student who was dealing with hormonal acne, there weren’t a lot of skincare products on the market that were compatible, products that were created specifically for women of color, and their skin tones. 

Everything was marketed for all skin types and skin tones. And you know that that’s not true. Darker skin tones have different skin ailments and skin concerns than lighter skin tones. We deal with a lot more hyperpigmentation cases, we scar differently. We would need products that cater to our skin tones. We saw the need there and a big gap. So we went ahead and kind of created a solution for that and that’s kind of how Nola Skinsentials originated. 

Skinsentials is just a play on the skin, obviously, and essentials. The things that your skin needs. So Nola has what your skin needs and just all that good stuff.

Awesome. Again, we love the effort that you're taking to make beauty and beauty products more inclusive. We see your business doing really well through Instagram marketing. Any tips for brands looking to grow a following on Instagram?

When we first started our brand, we by default created pages on all social media platforms. But the initial engagement we received was from Twitter. It was organic and conversati