15 Shipping Notifications to Enhance Post-Purchase CX11 min read

Today’s customers are no longer just interested in shopping with you and collecting their orders after simply waiting for them. They expect you to engage with them throughout the order delivery lifecycle via transactional shipping notifications.  

However, if you’re anything like most e-commerce businesses, you are unwillingly neglecting the post-purchase, creating a big post-purchase CX gap. 

Therefore, all you need to do is exceed your customers’ expectations and meaningfully engage with them via seamless shipping notifications at every step of the way. 

There are 15 such critical shipping notifications that e-commerce businesses can send to meaningfully engage with customers. 

Let’s look at what they are and how you can benefit from them.

15 Shipping Notifications (with examples) to Effectively Engage with Your Customers

1. When the order has been shipped

Shipping Event: Shipped 

Action: Trigger automatic customer notifications via email or SMS when an order is marked “Shipped”. A shipment is assigned this status when it is picked up by the shipping carrier.

As soon as the order gets shipped out, you can send out an order shipped notification with a realistic estimated delivery date for their delivery (considering all external factors) so that they keep their expectations in check and refrain from blaming you in case the delivery timeline gets extended by a day or two. 

Pro tip: This is the most anticipated shipping notification as this sets up the conversation towards all the other touchpoints of the post-purchase journey. Therefore you can make sure this is sent at the earliest in order to ensure the customer that you take the onus of keeping them informed about their order delivery status.  


Shipped SMS Shipping Notifications

2. When the order is out for delivery