Have you come up with creative holiday packaging ideas? Holiday packaging is essential to bring a festive mood to the customers.
The sole purpose of a package is to protect the shipment of the product from being damaged while in transit. But, a package can also be used as a marketing tool. Find out how.
Why do you need holiday packaging?
- Great Unboxing experience: There are various social media trends out there, but one trend that’s still existing. It is the unboxing experience. When a customer receives a very great package from any brand, they tend to make Social Media videos of them unboxing the package. This could spread your brand awareness and improve a positive customer experience. The customer also gets to be curious and delighted to open the package.
- Bringing in the holiday mood: Your site is going to be decorated with festive elements, you will have seasonal products marketed into your strategy, why not enforce the festive touch in your package by adding colourful elements to the whole unboxing experience? This would make it visually appealing and also holiday-themed.
- Time-saving for your customers: Often products are purchased to be gifted to someone else during the holiday season. While your customer would be busy during the holiday season spending their time with their loved ones, they’d have to go to an extra length to package the gifts themselves. If you as a brand go the extra mile to do this for your customers, the customer will have an everlasting impression on you that you saved time during the holidays for them. In fact, time is everything during the holiday season.
- Free marketing and promotion: This packaging would definitely be branded and holiday-themed. What more can you do for free margarine promotion among your audience?
Here’s a checklist of packaging to-dos.
7 festive packaging ideas to drive up the holiday sales
1. Wax seals
Wax seals are one unique way to seal your packages during the holiday season. Wax seals can be easily customized to match your brand’s theme and the holiday theme, creating a good memory for the customers, which also creates a very great unboxing experience. There is elegance and tradition in wax seals.