Personalization has become a norm rather than just being something that e-commerce brands do to just sway customers. Ecommerce Personalization has become just more than that in this bustling world.
66% of consumers want businesses to understand their specific requirements and expectations. (Salesforce).
77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience (Forrester).
Why is Ecommerce personalization important?
Better user experience: More and more relevance your customer finds in your brand and in your products through personalization, stronger the relationship you can cement with your customers.
Increase AOV: The holiday season is one period in which customers keep their wallet open and they would want to spend on their gifts. Even though inflation is a major factor this year and that it’s been influencing people spending their money on products, people are still ready to spend a lot on holidays this year what more ways do you need to increase your average order value rather than personalizing?
Competitive advantage: Personalization could be a key differentiator in setting you apart from the crowd. Through Enhanced Customer Satisfaction and Customer Engagement with your website, lets you collect a lot of data from what the pattern of the customer. This gives you uninterrupted access to data that you can use on customers to re-target them.
Upselling and cross-selling opportunity: Personalization is a great way to upsell and cross-sell products from your website to a customer who is just browsing through your website.
Given the importance of personalization, just personalizing doesn’t cut it anymore. Hyper-personalization is the way. And let’s take a look at how you can create a seamless but exceptional e-commerce personalization by hyper-personalization.
Key Ecommerce Personalization areas to focus on:
Search personalization
Site search is 1.8x more effective at producing conversions. Why not personalize your site search property?
You can start by doing the following things. (Most of these techniques work better if you have a good customer segmentation game).
- Boost popular brands and items.
- Tailor results by gender-based categories.
- Highlight high-value items.
- Customize results by user preferences.
- Display popular gift ideas or gift guides