An eCommerce business needs to get a lot of things right in order to maximize its capacity to generate sales. From product design, to marketing, to shipment, there are innumerable boxes to check.
One aspect that doesn’t always command much discussion, however, is cultivating a valuable and appealing on-site experience.
Ultimately, this can be every bit as important as some other efforts that people tend to talk about more frequently.
While your company’s products and sales efforts will ultimately be most directly responsible for generating and maintaining business, the on-site experience you provide also plays a key role in attracting and intriguing customers.
A clumsy or unhelpful site — even with a tremendous product to sell — will cause site visitors to take their product search and shopping elsewhere.
On the other hand, an attractive and helpful on-site experience can be what pushes someone over the edge from browsing to buying — even if it doesn’t always happen on a conscious level.
An attractive and helpful on-site experience can be what pushes someone over the edge from browsing to buying.
Given this reality of modern eCommerce, let’s go over a few ways to improve your website experience in order to satisfy potential customers.
Making your site visually appealing, building intuitive navigation, and making it easy for visitors to make purchases when they’re ready to do so are well-recognized ways to improve on-site customer experience.
Below, however, are some more subtle points that will help you piece together a better on-site customer experience .