Will You Be at Freshworks’ E-Commerce Bootcamp 2020?3 min read

At LateShipment.com, we are excited to announce that we will be a part of the  “E-Commerce Bootcampbeing organized by Freshworks on the 25th of September, 2020 and supported by industry behemoths such as Shopify, PayPal, SurveyMonkey, Unicommerce, and Parcel Hub.

DATE: SEPTEMBER 25 (FRIDAY)

SESSION 1: 11 AM–12 PM (PT) | 2 PM–3 PM (ET)

SESSION 2: 12 PM–1 PM (PT) | 3 PM–4 PM (ET)

E-Commerce Bootcamp is a series of Ask Me Anything (AMA) sessions that seek to encourage e-tailers to transform their existing business while also encouraging traditional brick-and-mortar retail stores to bolster their online presence, especially in the current uncertain economic climate.

Here’s Why You Should Be a Part

2020 has been a challenging year for the world of retail and e-commerce. The COVID-19 pandemic, in particular, has forced organizations to rethink the way they do business. 

A recent report by IBM states that the pandemic has accelerated the shift to digital shopping by roughly 5 years ; the same report also indicates that by 2020, department stores will decline by 60%, while e-commerce will grow by nearly 20%.This indicates that you need to bring your digital A-game to the fore in order to stand out in an already crowded online e-commerce environment.

Of particular importance is how you handle the moments after buyers hit the  “BUY” button on your website. Studies during the pandemic show that post-purchase customer experience has taken a big hit as a result of shipping carriers straining to meet increased parcel-delivery demand. This doesn’t bode well for businesses like yours, especially at a time when customers are more dependent than ever on online commerce.

If your business has been impacted by the pandemic, these interactive sessions will provide you the opportunity to have your pressing concerns and questions addressed by subject matter experts. You will also have access to rare insights to help you optimize and scale-up your workflows in light of the present circumstances.

Who Are These Sessions For?

These bootcamp sessions are tailored toward anyone working in an e-commerce environment or looking to transition their business online from brick-and-mortar (brick to click).

Retail Leaders Who Should Attend

  • Management teams: CEOs / Founders
  • Operations: COOs, Operations Managers
  • Supply-chain leaders: Logistics Managers, Shipping Managers
  • Marketers
  • Customer Support & Customer Success Executives

What You Will Learn

The expert sessions of E-Commerce Bootcamp will provide a much-needed deep-dive for business leaders.

Session 1 | 11 AM–12 PM (PT) | 2 PM–3 PM (ET)

  • The importance of having the right strategy in place before venturing into e-commerce
  • Is Direct-to-consumer (D2C) the right selling strategy in the next normal
  • Employing no-code tools to boost your online sales
  • Competitive Pricing — Deal-maker or deal-breaker
  • Criticality of logistics and inventory management for on-time delivery
  • Social Commerce — Creating a level-playing field for small and family-owned businesses
  • Are traditional marketing campaigns (OOH, TV spots, radio ads) still as relevant in today’s overtly digital marketing landscape

Session 2 | 12 PM–1 PM (PT) | 3 PM–4 PM (ET)

  • The impact of evolving consumer behavior and social distancing norms on the holiday season spending
  • Personalization in a contactless world
  • Beating customer choice paralysis through conversational commerce
  • Customer Loyalty Programs vs Customer Service — What’s the #1 Brand Differentiator
  • Importance of on-time delivery and customer support in real-time
  • The importance of customer feedback in meeting customer expectations
  • How social listening helps you understand your customers’ needs and gather valuable feedback

Featured Speakers

These sessions will feature subject matter experts from Outgrow, Chargebee, SurveyMonkey, and LateShipment.com.

There will be additional participation from industry behemoths such as Shopify, PayPal, Unicommerce, and Parcel Hub

Session 1 will feature:

  • Saksham Sharda, Creative Director at Outgrow
  • Vikram Bhaskaran, Senior Director of Marketing at Chargebee
  • Miguel Adao, Head of Marketing for North America at Freshworks

Session 2 will feature:

These sessions will provide you the perfect opportunity to have your pressing questions around e-commerce and e-tail answered by industry experts.

The sessions are scheduled for the 25th of September, 2020. Slots are limited, so register today to book your place!

DATE: SEPTEMBER 25 (FRIDAY)

SESSION 1: 11 AM–12 PM (PT) | 2 PM–3 PM (ET)

SESSION 2: 12 PM–1 PM (PT) | 3 PM–4 PM (ET)