The Benefits of User-Generated Content in eCommerce9 min read

Is user-generated content (UGC) really worth your time if you’re a retail business owner? 


Without a doubt. 


Taking advantage of content created by customers is an effective move in eCommerce. 


Real people, real opinions, real pictures all speak better with your prospects than marketing-crafted efforts alone. After all, one of the major strengths of UGC is that it helps to convert your potential customers into actual buyers.


On this page, let’s take a look at the advantages of making use of content created by customers on your eCommerce website and social media accounts, as well as find out how important and powerful they can be in the online retail sphere. We’ll also take a peek at the latest trends with UGC and how some brands are leveraging it.

If you own a retail eCommerce business, you’ve probably looked for ways to provide customers the best experience possible while also saving on expenses. Read till the end for a great way to do that.

What is Considered UGC?

User-generated content (UGC) includes various types of content voluntarily created by people and shared online (on social media for example). It includes:


  • reviews and various feedback on products or services,
  • posts with photos and artwork,
  • video and aud