Brand storytelling is a relatively less used term. E-commerce sales have been explosively growing. There’s a reason why people prefer to shop online. Correction, there’s not one reason, there are so many reasons. Starting with convenience, people can shop whenever they want, wherever they want, however they want, in any device they want. You know what I mean, right?
And second, there are so many coupon codes, discount codes, special offers online, and exclusive online products. Other reasons include reviews, people can meticulously read what others think about a particular product and make an informed decision. This way customers know what they can expect. There is a free returns option also. In a world full of amazing brands, how can your brand stand out? That’s through Brand storytelling.
Branding VS Storytelling
Brand storytelling is very different from branding. For starters, branding focuses on very materialistic things like color, theme, logo, aesthetics, and creates an image of how a particular brand should be perceived by a customer.
But brand storytelling is different. Brand storytelling is how you emotionally connect to a customer by being your authentic self and what purpose you serve for the customer. The main goal of brand storytelling is an excellent relationship marketing tool.
Why is Storytelling important during the holiday season?
This is one question which always arises from a customer. Why should I buy from you? As an e-commerce brand, what values do you stand by? What do you provide for me other than the product, is what the customer in 2023 wants to know? Brand storytelling plays an important role here. Brand storytelling makes you:
- Establish emotional connection
- Stand out from the crowd
- Build trust and authority
- Make them feel included in your community
8 Branding storytelling ideas during the holiday season
1. Website design
Your website or your social media may be the first thing that a customer sees which sets a definitive image in the customer’s mind. Make sure that you say something that truly defines what you are and what you stand for. Your website homepage or your website design doesn’t just have to be about what you represent. Even very minimalistic touches can be very influential on your customer. For example, take a look at the micro animation below which sets the holiday mood even with a very micro interaction. This contributes to one of the elements of storytelling – Attention-grabbing.