It’s
that time of the year. Pumpkin, turkey and opportunities! Marketers
love the festive seasons. People are willing to spend more during
these times.
So,
it makes sense to step up your marketing game during this time. Play
to boost traffic, sales and overall profits. If you run an online
business that ships to customers, you need to focus on shipping
strategies.
Package
with a festive charm
Nothing
says Happy Thanksgiving like a package that is wrapped with a pumpkin
and turkey print. Remind the customer that it is a special purchase.
Every time they think of you, they will be reminded of your extra
effort in the festive season.
Include
freebies
Let’s
say you are a baker who sells cakes online. When you ship your bakes
during this season, send a freebie. An extra slice of a cake they did
not order will make a great festival freebie. A ceramic mug that
proudly claims Happy Thanksgiving is a wonderful and thoughtful
festive gift. That’s the oldest trick in the marketing universe.
Wish
them with a handwritten note
Several
new age e-commerce folks have realised that a handwritten note to
customers can make for a personal touch. An online sale lacks
personal connections. Overcome that with a handwritten note wishing
them on Thanksgiving, when you ship it across. Say thanks, if your
creative potential jilts you. Make your staff team sign the note.
That’s as personal as it gets.
Stick
to the theme
Go
the whole nine yards. Deliver the product with Thanksgiving cards,
turkey image carrying party favours or such knick knacks. Draw them
to you during the following festive seasons too. Your Thanksgiving
scheme is just a trial run for the year end festive season that
arrives soon.
Offer
special shipping rates
Nothing
boosts sales like Free Shipping or Special shipping offers. If you
can handle festival sales with reduced margins, offer free shipping
on your products. You can even look at building the shipping costs to
your product price and then offering Free Shipping. This is a fool
proof marketing success tip that works across industries. People
cannot look past a free shipping offer. If free shipping is eating into your budget then compensate your shipping expense by signing up with a service like LateShipment that will help you save up to 20% of your shipping cost.