The holiday season is just around the corner and, pandemic or not, these special days could make things extra hectic for businesses within the eCommerce industry. After all, the Christmas shopping season entails a variety of big “holiday sales” such as Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday. According to Statista’s latest study, this five-day period translated to an estimated $28.5 billion in sales during the 2019 holiday season.
Taking an even closer look, Forbes also suggests how online sales for retailers in popular gifting categories are set to get a significant boost this coming season. For instance, health and beauty sales are projected to go up by 23%, consumer electronics by 20%, fashion by 19%, and home furnishings by 16%.
This holiday season, health and beauty sales are projected to go up by 23%, consumer electronics by 20%, fashion by 19%, and home furnishings by 16%.
These dramatic spikes make it imperative for businesses to try their hardest to come up with the right strategies that could help them make the most out of the season. With that in mind, here are some of the ways eCommerce businesses can be successful during the holidays:
3 Ways eCommerce Businesses Can Conquer the Biggest Sales Days
1. Review Your Product Listings
An article on Inc outlines how competing with the likes of the big eCommerce businesses such as Amazon and Walmart will be extremely difficult in the coming months.
So to give yourself a better chance, the first th