6 Tips to Prepare Your Dropshipping Business for the Holiday Season Surge11 min read

The holiday season is right around the corner, and apart from candied days, happy moments, lots of festive food, and there’s a high demand for gifts. This means a huge opportunity for your dropshipping store to cross your sales target and break your revenue records.

In 2020, the holiday season eCommerce sales in the US are projected to be $135 billion.

This shows how holiday season purchases still hold immense value despite the pandemic and can be a game-changer for your dropshipping store.

Dropshipping is gaining momentum and slowly becoming a more preferred choice than traditional eCommerce businesses as it helps businesses profit by selling products online without managing inventory on their own. 

Combine it with the holiday madness, and you’ve got yourself a perfect strategy to double your revenue and to take your dropshipping store to the next level. 

But, before we get into our toolkit to prepare your dropshipping business for the holiday season, let’s understand what dropshipping is and why exactly you should invest in it, now more than ever.

What is dropshipping?

Dropshipping is a method to fulfill orders by listing products online and passing them to a third-party supplier responsible for shipping them to the customers. 

This business model does not require the store owner to keep a stock of the products but rather get involved in other aspects like management, customer service, and store maintenance.

While we’re talking about dropshipping, it’s safe to say it’s not a get-rich-quick-scheme. 

It may look like a great way to make recurring money as you’re just listing and selling products. But, you still need to put in a lot of work in creating a properly functioning store, marketing it, taking care of listings, and customer service, above all.

But if you have a solid dropshipping strategy, it can take off your business profits massively.

Before you start dropshipping, it’s best to know some pros and cons:

Pros of dropshipping

  • Great source for building a passive income: Once you’ve listed the products, started marketing them, and have organized your processes to work on auto-pilot—you can earn money with little to zero further effort as orders will be placed and fulfilled automatically.
  • No inventory management worries: